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Sheraton Universal Deploys AI Video Concierge on Guest Phones
technologyLodging Magazine··1 min·For: GM, Ops, IT, Marketing

Sheraton Universal Deploys AI Video Concierge on Guest Phones

Sheraton Universal Hotel has introduced Rosa, an AI-powered 'Synth Human' developed by Sizzle that offers 24/7 video concierge services directly via guests' smartphones. The browser-based tool communicates in over 33 languages without requiring app downloads or in-room hardware investments.

Key Takeaways

  1. 1Guests access the conversational video AI via a QR code without downloading an app or using in-room hardware
  2. 2Handles queries on amenities, dining, and local attractions across more than 33 languages
  3. 3Connects directly with hotel staff when human escalation is required and adapts via continuous performance monitoring

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Source: Lodging Magazine

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