financeLodging Magazine··1 min·For: Owner, GM, Investor, Revenue
PwC: Hospitality Deal Focus Shifts to Premium Assets
While overall hospitality deal volume has slowed due to economic pressures, investor interest remains strong for luxury and upper-upscale properties. PwC anticipates a potential uptick in transactions later this year as market conditions stabilize.
Key Takeaways
- 1Monitor the shift in deal volume toward luxury and upper-upscale segments as midscale activity declines.
- 2Prepare for a potential rebound in M&A activity in late 2024 as interest rates stabilize and record-high dry powder is deployed.
- 3Evaluate portfolio adjustments as institutional investors increasingly target high-barrier-to-entry premium assets.
Source: Lodging Magazine
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