marketingHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing, Investor
Lighthouse and Bowerbird Launch End-to-End Parity Solution
Lighthouse and Bowerbird Technologies have partnered to provide a closed-loop system for detecting and removing unauthorized hotel inventory listings that undercut direct rates.
Key Takeaways
- 1Identify systematic rate parity offenders using Lighthouse's AI-powered Parity Insight detection.
- 2Enforce inventory removal through Bowerbird's copyright framework to eliminate unauthorized third-party listings.
- 3Reduce PPC costs and recover direct booking margins by stopping unauthorized price undercutting.
Source: HospitalityNet
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