technologySkift··1 min·For: Owner, Revenue, Marketing
Ixigo Enters Packaged Travel Market with IRCTC Train Tours
Indian travel platform Ixigo has launched 'Ixigo Bharat Darshan' to test demand for packaged train tours curated by IRCTC. This marks the OTA's shift from selling standalone bookings to offering bundled spiritual and family itineraries.
Key Takeaways
- 1Ixigo launched 'Ixigo Bharat Darshan' offering bundled itineraries sourced directly from IRCTC.
- 2The move marks Ixigo's transition from individual transport and hotel sales into packaged tourism.
- 3The low-risk pilot allows Ixigo to test customer demand before expanding further into full holiday packages.
Source: Skift
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