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IHG Debuts Google-Powered AI Conversational Search
technologyeHotelier··1 min·For: Marketing, Revenue, IT, GM

IHG Debuts Google-Powered AI Conversational Search

IHG Hotels & Resorts has launched a beta conversational search tool powered by Google across its website and app to deliver tailored hotel recommendations based on natural language queries. The initiative aims to shift the booking flow from static destination filters to intent-based discovery driven by structured property data.

Key Takeaways

  1. 1IHG partnered with Google to deploy natural language search across IHG.com and its mobile app.
  2. 2Recommendations leverage verified, structured property data combined with loyalty preferences and real-time inventory.
  3. 3Early testing shows travelers increasingly search by trip purpose rather than traditional city and date filters.

Read original source →

Source: eHotelier

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