marketingSkift·1 min·For: Owner, GM, Marketing, Revenue
Hotels Must Package Eco-Efforts as Unique Guest Experiences
While 78% of travelers value sustainability, only 24% will pay more or accept trade-offs for green options. Hotel operators must integrate eco-initiatives into experiential offerings rather than selling sustainability as a standalone sacrifice.
Key Takeaways
- 178% of travelers say sustainability matters, but only 24% will make financial or time trade-offs for it.
- 270% of travelers believe experiences make a trip worth taking, presenting an upsell opportunity.
- 3Top eco-actions adopted by guests are zero-effort choices like staying at eco-certified hotels.
Source: Skift
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