marketingHotel Dive··1 min·For: Marketing, GM, Revenue
Marriott Drives Guest Loyalty with Experiential Brand Partnerships
Marriott is evolving its Bonvoy loyalty program by replacing traditional point redemptions with curated, experiential partnerships across sports, entertainment, and everyday lifestyle brands.
Key Takeaways
- 1Marriott Bonvoy Moments platform is seeing double-digit participation growth as two-thirds of travelers prioritize experiences over material goods.
- 2Partnerships with Formula 1, the NFL, and Coachella provide exclusive access and activations like stadium 'Sleepover Suites.'
- 3Daily integrations with brands like Uber and Starbucks keep loyalty members engaged with the hotel ecosystem between trips.
Source: Hotel Dive
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