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Hotels Face Massive Revenue Upside via Guest Personalisation
marketingeHotelier··1 min·For: GM, Marketing, Revenue, Ops

Hotels Face Massive Revenue Upside via Guest Personalisation

While 61% of consumers spend more for tailored experiences, only 25% report experiencing true personalisation during recent hotel stays. Hoteliers can capture market share by shifting from broad demographic segmentation to AI-driven individualisation across the guest journey.

Key Takeaways

  1. 1Research shows 61% of guests spend more for tailored stays, yet only 25% feel hotels currently deliver high personalisation.
  2. 2Nearly half of Millennial and Gen Z travellers rank unique experiences as the single most critical element of a trip.
  3. 3Actionable steps begin pre-arrival via localized websites, segmented email marketing, and automated pre-stay preference questionnaires.

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Source: eHotelier

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Our reporting

OriginalHyatt, Elite Hotels, and AI Tools Target Direct Booking GrowthWritten from 4 sources
OriginalHyatt and IHG Shift Budgets to Creators and Paid SocialWritten from 2 sources

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