generalHotel Dive··1 min·For: Owner, GM, Investor, Revenue, Marketing
Hilton Launches Undergraduate Hotels Brand Extension
Hilton has officially launched Undergraduate, an upper midscale brand designed to scale its presence in college markets as a complement to the Graduate Hotels portfolio.
Key Takeaways
- 1Target university towns with a flexible, scalable upper midscale model designed to complement the existing Graduate Hotels brand.
- 2Capitalize on high-demand, event-driven college markets with a brand specifically built for secondary and tertiary academic regions.
- 3Utilize this brand extension to offer a lower-cost entry point for developers compared to the full-service Graduate boutique model.
Source: Hotel Dive
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