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Google Buys Spirit Airlines Data for $10M to Train AI
technologySkift··1 min·For: Revenue, IT, Marketing, Investor

Google Buys Spirit Airlines Data for $10M to Train AI

Google acquired Spirit Airlines' business data and software code for $10 million in a bankruptcy auction to train its AI models. The purchase includes decades of revenue management systems, pricing models, booking curves, and operational records.

Key Takeaways

  1. 1Google won bankruptcy auction for Spirit's data and software for $10 million
  2. 2Assets include operational data, pricing models, booking curves, and 100M emails
  3. 3Google plans to use the travel and revenue data to train its commercial AI models

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Source: Skift

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