Featuredmarketingasianhospitality.com··1 min·For: Owner, GM, Revenue
Expedia Faces Antitrust Lawsuit Over Hotel Rate Rules
A class-action antitrust lawsuit accuses Expedia of artificially inflating U.S. room rates by penalizing hotels that offer lower prices on direct or competing channels. Expedia denies the claims, maintaining that the allegations are entirely meritless.
Key Takeaways
- 1Lawsuit alleges Expedia demotes hotels in search results if they offer discounts on direct websites or rival OTAs.
- 2Plaintiffs claim contract terms force properties to maintain artificially high rates to offset commissions of 15% to 30%.
- 3A victory for plaintiffs could significantly reshape rate-parity clauses and direct-booking distribution strategies in the U.S.
Source: asianhospitality.com
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