technologySkift··1 min·For: Owner, Revenue, Marketing, IT
Booking Holdings Faces Strategy Questions Over Kayak Future
Despite recent write-downs and executive shifts, Kayak remains a benchmark for travel search UX as Booking Holdings pivots toward new AI initiatives.
Key Takeaways
- 1Booking Holdings recorded a $457 million write-down on Kayak last October
- 2Kayak co-founder and long-time CEO Steve Hafner recently stepped down after 22 years
- 3Booking's new AI travel tools are being developed separately by Kayak's original founders
Source: Skift
Keep reading
Our reporting
More in technology