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Today Sunday, August 23, 2026
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technologyHotels Magazine··1 min·For: Owner, GM, Revenue, Marketing, IT, Ops

Amadeus Launches New AI Booking and Workflow Solutions

Amadeus has introduced a full-stack AI commerce solution and a natural language assistant called Amadeus Max to streamline hotel operations and capture demand through AI-powered channels.

Key Takeaways

  1. 1Implement AI search optimization to capture the 44.7% conversion rate observed in early pilots compared to 25.9% for organic search.
  2. 2Leverage Amadeus Max to automate sales workflows and assess group RFPs within Delphi and MeetingBroker using natural language commands.
  3. 3Utilize the new AI Booking Assistant to enable end-to-end conversational bookings for rooms, destination activities, and events.

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Source: Hotels Magazine

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