technologyHospitality Technology··1 min·For: GM, Revenue, IT, Marketing, Owner
Amadeus Debuts AI Commerce Stack and Google UCP Support
Amadeus has launched a multi-layered AI commerce stack and the Amadeus Max ecosystem, while co-developing Google’s new Universal Commerce Protocol for lodging.
Key Takeaways
- 1Adopt the new Universal Commerce Protocol (UCP) co-developed with Google to streamline cross-platform lodging distribution.
- 2Leverage autonomous agentic booking engines to automate complex guest inquiries and conversion paths.
- 3Utilize GEO analytics and the Amadeus Max workflow layer to manage large hotel portfolios with increased operational efficiency.
Source: Hospitality Technology
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