FeaturedmarketingLodging Magazine··1 min·For: GM, Marketing, Revenue, Owner
AHLA Pushes Lawmakers to Crack Down on Booking Scams
The American Hotel & Lodging Association (AHLA) is renewing efforts with federal and state lawmakers to combat deceptive third-party booking websites and online hotel impersonation schemes. Recent state-level initiatives in Illinois and Georgia aim to mandate clear affiliation disclosures and penalize fraudulent digital intermediaries.
Key Takeaways
- 1AHLA is lobbying federal regulators and Congress to increase enforcement against online booking scams and deceptive search ads.
- 2State bills in Illinois and Georgia seek to classify hotel impersonation and hidden third-party affiliations as deceptive trade practices.
- 3Deceptive platforms frequently employ fake URLs, unauthorized brand imagery, and misleading customer service numbers to misdirect consumers.
Source: Lodging Magazine
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