financeSkift··1 min·For: Owner, Investor, Revenue, GM
Accor Focuses on Indonesia for Southeast Asian Growth
Accor is doubling down on Indonesia as its primary hub for Southeast Asian expansion, focusing on mid-scale and economy brands to capture the rising middle-class market.
Key Takeaways
- 1Target the emerging middle class in Indonesia by scaling low-to-mid-price brands like Ibis.
- 2Leverage the growth of regional low-cost carriers to drive occupancy in secondary Asian destinations.
- 3Prioritize market share in high-growth developing economies over traditional marquee luxury hubs.
Source: Skift
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