The Hospitality Newsletter
Today Sunday, August 23, 2026

safes comparison

Elsafe vs Safemark

In short

Elsafe: Properties standardising on ASSA ABLOY across locks and safes. Safemark: Hotels wanting a long-established safe supplier with a service and liability programme attached.

Elsafe Safemark
Best forProperties standardising on ASSA ABLOY across locks and safes.Hotels wanting a long-established safe supplier with a service and liability programme attached.
How it is soldPurchase, usually alongside a locks contractPurchase or lease per room
Where it is strongestGlobalNorth America-led, global
Known forUL-listed guestroom safes, part of the VingCard/ASSA ABLOY groupOne of the oldest dedicated hotel safe suppliers, founded 1983
Our coverage0 stories0 stories

The companies

Safemark

Founded1983
HeadquartersOrlando, Florida
OwnershipPrivate

By the numbers

Years supplying hotel safes (2026)40+

How each got here

Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.

Safemark

  • 1983Founded, making it one of the longest-running dedicated hotel safe suppliers.

What has happened lately

From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.

Elsafe

No coverage yet.

Safemark

No coverage yet.

Frequently asked

+What is the difference between Elsafe and Safemark?

Elsafe — In-room electronic safes, built for All sizes, known for UL-listed guestroom safes, part of the VingCard/ASSA ABLOY group. Safemark — In-room electronic safes, built for All sizes, known for one of the oldest dedicated hotel safe suppliers, founded 1983.

+Which is better for a smaller property, Elsafe or Safemark?

Elsafe targets all sizes. Safemark targets all sizes. Match the system to the property size before comparing features — it settles most of this decision on its own.

+How is Elsafe priced compared with Safemark?

Elsafe: Purchase, usually alongside a locks contract. Safemark: Purchase or lease per room. Neither publishes list pricing, so both quote per property — any figure quoted elsewhere is a sales quote, not a price list.

Sources for the comparison table