financeSkift··1 min·For: Owner, GM, Revenue, Investor
U.S. Hotel Demand Spreads Beyond Luxury for Marriott
Marriott International is seeing a broadening of U.S. travel demand as select-service hotels recover, narrowing the gap with the high-performing luxury sector.
Key Takeaways
- 1Monitor the rebound in select-service RevPAR, which grew 3.5% after previously declining in late 2025.
- 2Prepare for a shift toward drive-to destinations as rising fuel prices and airfares redirect travel demand.
- 3Assess regional risk exposure as conflict in the Middle East creates a significant drag on global RevPAR performance.
Source: Skift
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