financeHotels Magazine··1 min·For: Owner, Investor, GM, Ops
Hilton Launches Undergraduate Brand for College Towns
Hilton has unveiled Undergraduate by Hilton, a new upper-midscale brand building on the Graduate by Hilton acquisition to target campus-connected travelers. The brand features library-inspired lounges and creative guest rooms, with a long-term goal of 400 to 500 properties.
Key Takeaways
- 1Evaluate university town conversion or new-build opportunities with this upper-midscale model designed for consistent year-round demand.
- 2Leverage a flexible, cost-efficient development model targeting a long-term potential of 400 to 500 hotels globally.
- 3Capitalize on the "Lifestyle" segment growth as Hilton aims to reach 700 lifestyle properties by 2028.
Source: Hotels Magazine
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