financeSkift··1 min·For: Owner, Investor, GM, Revenue
Marriott U.S. Development Remains Steady Despite Headwinds
Marriott is maintaining its U.S. development momentum by pivoting toward midscale brands and conversions as macroeconomic factors tighten the market for new builds.
Key Takeaways
- 1Focus on conversions and midscale brands like City Express and StudioRes to maintain growth during high interest rate periods.
- 2Leverage new fee cap structures to attract independent owners seeking the security of a global brand during economic uncertainty.
- 3Monitor net unit growth (NUG) closely as Marriott restructures development teams to better compete in the aggressive extended-stay segment.
Source: Skift
Keep reading
Our reporting
More in finance