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Timeshare Sector Drives Loyalty via Curated Experiences
marketingSkift··1 min·For: Owner, GM, Marketing, Revenue

Timeshare Sector Drives Loyalty via Curated Experiences

Vacation ownership leaders are driving guest loyalty by shifting focus from sheer volume of activities to exclusive, tailored access and live events. The model relies on deep customer knowledge, with younger demographics fueling high demand for curated perks.

Key Takeaways

  1. 1Millennials and Gen Z now account for over 75% of new vacation ownership buyers.
  2. 2Hilton Grand Vacations runs roughly 3,800 bespoke events annually, with 94% of members stating it adds value.
  3. 3Hotels should prioritize unique access and member feedback over sheer volume of on-site activities.

Read original source →

Source: Skift

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