marketingeHotelier··1 min·For: Owner, GM, Marketing, Ops, Revenue
The Impact of Inconsistent Review Responses Across OTAs
Inconsistent response activity across different review platforms can damage a hotel's reputation and negatively impact OTA search rankings. Hoteliers must treat all channels with equal importance to maintain a professional brand voice and optimize direct bookings.
Key Takeaways
- 1Identify and close response gaps across platforms like Google, Booking.com, and Expedia to avoid appearing selective in guest care.
- 2Improve OTA search rankings by maintaining a high response rate, as platforms like Booking.com factor engagement into their sort algorithms.
- 3Maintain a consistent brand voice across all channels to prevent 'tone drift,' which can confuse prospective guests performing cross-platform research.
Source: eHotelier
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