marketingHotels Magazine··1 min·For: Owner, GM, Marketing, Revenue
Preferred Hotels Reimagines Loyalty for Independents
Preferred Hotels & Resorts is pivoting its I Prefer loyalty program to focus on transparency, affordability, and unique independent stay experiences for its 6 million members.
Key Takeaways
- 1Leverage independent hotel status to offer unique, non-standardized guest experiences that differentiate from major chains.
- 2Focus on instant gratification by providing meaningful benefits from the moment of signup rather than requiring dozens of stays.
- 3Utilize loyalty programs as a demand driver for independent properties to compete with larger global brands.
Source: Hotels Magazine
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