generalLodging Magazine··1 min·For: Owner, GM, Revenue, Marketing, Investor
Choice Hotels Kicks Off 70th Annual Convention
Choice Hotels International opened its 70th annual convention in Las Vegas, highlighting record portfolio growth, new technology rollouts, and the 'Choice Your Way' marketing campaign. President and CEO Pat Pacious detailed the company's success in integrating Radisson Americas and its continued focus on upscale and extended-stay segments.
Key Takeaways
- 1Leverage the new 'Choice Your Way' marketing campaign and regional marketing co-ops to drive guest traffic across 22 brands.
- 2Utilize the expanded ChoiceMax revenue management tool, which has already delivered a 3.3% lift in RevPAR for midscale hotels.
- 3Take advantage of Choice Hotels' record growth in its upscale and extended-stay segments, which now represent 20% of the company's total portfolio revenue.
Source: Lodging Magazine
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