operationsSkift··1 min·For: Owner, GM, Revenue, Marketing, Ops, Investor
Marriott Signs ResortPass Deal to Drive Ancillary Revenue
Marriott has designated ResortPass as an approved vendor, allowing its properties to sell day access to amenities like pools and cabanas to locals. This move highlights a broader industry trend of hotels seeking to mimic airline-style ancillary revenue growth.
Key Takeaways
- 1Implement standardized day-pass procedures to monetize underutilized assets like pools, cabanas, and spas for local residents.
- 2Leverage Marriott's preferred vendor terms with ResortPass to capture high-margin ancillary revenue beyond traditional room nights.
- 3Adopt purpose-built pricing tools to manage non-guest traffic and optimize yields for on-site services.
Source: Skift
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