technologyLodging Magazine··1 min·For: Marketing, GM, Owner, IT
Study Shows Travelers Outpace Industry in AI Adoption
A new Mindtrip study reveals that 54% of travelers use AI for trip planning, while only 22% of destination marketing organizations currently offer AI tools.
Key Takeaways
- 154% of travelers currently use AI to plan trips, with 75% planning to do so in the future.
- 2Only 22% of DMOs offer AI planning tools, and just 26% have an official AI strategy.
- 340% of travelers have discovered destinations and 29% changed plans based on AI suggestions.
Source: Lodging Magazine
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