technologyHospitality Technology·1 min·For: Owner, GM, Revenue, Marketing, IT
SiteMinder Aligns Hotel Distribution With AI Era
SiteMinder has launched new platform expansions designed to make hotel inventory visible and bookable across AI assistants and AI-driven OTAs.
Key Takeaways
- 1Leverage SiteMinder’s new Model Context Protocol (MCP) integrations to ensure hotel inventory is discoverable by AI assistants like ChatGPT and Claude.
- 2Utilize the expanded Demand Plus feature to drive direct bookings through AI-curated recommendations and conversational environments.
- 3Access AI-enabled OTAs and intermediaries via Channels Plus to capture bookings within third-party AI platforms that sync directly to the PMS.
Source: Hospitality Technology
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