FeaturedfinanceSkift··1 min·For: Owner, Investor, Marketing
Choice Hotels Buys Harvest Hosts for $130M
Choice Hotels is acquiring RV membership platform Harvest Hosts for approximately $130 million in cash, marking its initial expansion into outdoor lodging and subscription-based travel. The deal allows Choice to tap into over 500,000 RV travelers to expand its loyalty ecosystem.
Key Takeaways
- 1Harvest Hosts operates a subscription model costing $99 to $179 annually across 11,200 unique host sites.
- 2Choice funded the $130 million acquisition using cash and its existing revolving credit facility.
- 3The acquisition follows outdoor lodging entries by competitors Hilton, Hyatt, and Marriott.
Source: Skift
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