technologySkift··1 min·For: Revenue, Owner, Marketing, Investor
Booking Holdings Launches Lola AI to Challenge Traditional OTAs
Booking Holdings has backed Kayak's co-founders to launch Lola, an AI-powered travel assistant that replaces conventional commission fees with a subscription model. The service passes booking commissions back to paying members as hotel discounts, paired with human concierge services.
Key Takeaways
- 1Lola operates on paid subscription tiers ($5 and $25/month) that return standard OTA booking commissions to consumers as discounts.
- 2The platform integrates inventory across Booking Holdings, outside partners, and Ten Group concierge services covering up to 6,000 hotels.
- 3Run independently by Kayak co-founders Steve Hafner and Paul English, the startup aims to rival flagship OTA brands.
Source: Skift
Keep reading
Our reporting
More in technology