marketingSkift··1 min·For: Owner, GM, Revenue, Marketing
Airbnb Expands Hotel Push Into Multi-Billion Dollar Bet
Airbnb is actively scaling its hotel inventory through a curated listing model designed to attract unique guest demand. CEO Brian Chesky projects the category will become a multi-billion-dollar business as operator adoption grows.
Key Takeaways
- 1Airbnb listed nearly 4,000 hotels across hundreds of markets as of September under a new curated format.
- 2Hotel reservations currently account for a single-digit percentage of total room nights booked on the platform.
- 3The company is leveraging lower commission cuts and a distinct audience of 1.6 billion annual devices to compete with major OTAs.
Source: Skift
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