marketingSkift··1 min·For: Owner, GM, Investor, Marketing
Air New Zealand CEO Defends Economy Bunk Beds Strategy
Air New Zealand is proceeding with its 'Skynest' economy bunk beds, scheduled for a December launch, viewing the innovation as essential for competitiveness rather than a luxury addition.
Key Takeaways
- 1Anticipate the mid-December launch of Skynest, a first-of-its-kind economy class lie-flat bunk bed product for ultra-long-haul flights.
- 2Recognize the strategic shift from luxury to 'existential' survival by providing comfort that mitigates the geographic isolation of long-haul destinations.
- 3Monitor the trend of modular premium services in economy, as the airline plans to sell four-hour sleeping pod sessions to standard economy passengers.
Source: Skift
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