generalSkift··1 min·For: Owner, GM, Revenue, Marketing, Investor
Air India Partners With Booking.com to Sell Hotels
Air India has partnered with Booking.com to launch a co-branded booking platform, enabling its Maharaja Club members to earn loyalty points on hotel stays and vacation rentals.
Key Takeaways
- 1Capitalize on integrated commerce by offering 5 Maharaja Points for every 100 rupees spent on hotel bookings.
- 2Leverage Booking.com’s inventory of 31 million listings to capture more of the travel spend beyond airline seats.
- 3Prepare for increased competition in the Indian market as airlines evolve into full-service travel retailers through loyalty-led partnerships.
Source: Skift
Keep reading
Our reporting
More in general