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82% of Small Hotel Guests Would Switch to Short-Term Rentals
marketingshorttermrentalz.com··1 min·For: Owner, GM, Revenue, Marketing

82% of Small Hotel Guests Would Switch to Short-Term Rentals

A new PriceLabs survey reveals that over 80% of guests staying at independent and small hotels would readily consider switching to short-term rentals at comparable rates. The cross-shopping trend is most pronounced among long-stay guests, bleisure travellers, and users of blended OTAs like Booking.com.

Key Takeaways

  1. 182% of small hotel guests would consider an STR at the same or slightly lower price, with 48% willing to switch at equal pricing.
  2. 230% of independent hotel guests cross-shopped STRs for the same trip, nearly double the 16% rate among large chain guests.
  3. 3Cross-shopping rises to 45% on OTAs like Booking.com that display both categories side by side.

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Source: shorttermrentalz.com

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