Choice Hotels Opens Cambria Properties in Texas and Oregon

Choice Hotels International has expanded its upscale footprint with the opening of Cambria Hotel Euless – DFW Airport South in Texas and Cambria Hotel Bend – Mt. Bachelor in Oregon, eHotelier reported [1]. These additions bring the Cambria brand to more than 75 operating properties across the United States, backed by a development pipeline exceeding 50 hotels [1].

What amenities define the new Texas and Oregon Cambria properties?

The two new hotels introduce distinct configurations tailored to their local corporate and leisure surroundings [1]. As detailed by eHotelier, the Cambria Hotel Euless – DFW Airport South features 107 guestrooms and suites, modern meeting facilities, an on-site restaurant and bar serving locally inspired fare, and complimentary shuttle service to Dallas Fort Worth International Airport [1]. The location provides access to regional business centers, AT&T Stadium, and historic downtown Grapevine [1].

In Central Oregon, the Cambria Hotel Bend – Mt. Bachelor offers 131 guestrooms and suites positioned near the Old Mill District and Downtown Bend [1]. Designed to capture regional leisure demand, the Bend property includes an on-site restaurant, an on-site bar, and outdoor gathering areas equipped with a fire pit and cornhole [1]. The site sits close to Mount Bachelor, the Deschutes River, and Hayden Homes Amphitheater [1].

How do these additions fit into Choice Hotels' upscale strategy?

The openings in Texas and Oregon mark Cambria's continued push into top-tier metropolitan centers and prominent outdoor destinations [1]. According to eHotelier, Cambria properties now maintain a presence in approximately 75% of the top 25 markets across the United States [1].

Choice Hotels includes Cambria alongside Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals in its upper-tier brand group [1]. As reported by eHotelier, the company positions these flags to give developers access to its central distribution network, franchisee operations support, and the Choice Privileges loyalty platform [1].

Where will Cambria expand next in North America?

Choice Hotels has slated its upcoming pipeline for several high-density markets across the United States and Canada [1]. eHotelier noted that future Cambria openings are planned for Boston, Massachusetts; Colorado Springs, Colorado; and Jacksonville, Florida [1]. The brand will also establish its first property in Canada as part of this ongoing expansion cycle [1].

How does the loyalty platform integrate these new locations?

Both new properties participate directly in the Choice Privileges rewards program [1]. Members earn and redeem points across more than 7,000 Choice-affiliated properties spanning 46 countries and territories [1]. The program structure allows guests staying at the Euless and Bend locations to accelerate elite tier progression and secure member perks across the broader brand family [1].