Aimbridge Adds 3 Historic Hotels as PM Names SVP

Aimbridge Hospitality expanded its third-party footprint by taking over management of three historic Midwest adaptive reuse hotels owned by Gorman & Co., while PM Hotel Group appointed Elizabeth Herzberg as senior vice president of development to drive portfolio growth across expanding national markets, according to Hotel Dive [1].

Which historic hotels joined the Aimbridge management portfolio?

Aimbridge Hospitality added three historic Midwest boutique properties to its management roster following an operating agreement with developer Gorman & Co., Hotel Dive reported [1]. The properties include the 90-suite Brewhouse Inn & Suites in Milwaukee, Wisconsin; the 80-room Stella Hotel & Ballroom in Kenosha, Wisconsin; and the 160-room Embassy Suites by Hilton Rockford Riverfront in Rockford, Illinois [1].

All three hotels originated from the adaptive reuse of local historic landmarks, and two of the properties hold listings on the National Register of Historic Places [1]. The management deal marks the first time that Wisconsin-based Gorman & Co. has transitioned its hotel real estate assets to third-party management, with the owner seeking an operator offering a shared culture and operating philosophy [1].

What role will Elizabeth Herzberg assume at PM Hotel Group?

PM Hotel Group named Elizabeth Herzberg as senior vice president of development to drive portfolio expansion, deepen owner relationships, and source new third-party management agreements, as detailed by Hotel Dive [1]. Herzberg arrived from residential hospitality brand Mint House, which merged with apart-hotel operator Kasa in January [1].

Her arrival follows PM Hotel Group appointing Kirk Pederson as chief operating officer earlier in the year [1]. PM Hotel Group is currently expanding operations across target regions including California, Florida, Hawaii, New York, Oregon, and the Mountain States [1].

What wellness initiatives did Loews Hotels introduce?

Loews Hotels & Co. launched Active Stays by Loews Hotels, an on-property fitness framework across its entire hotel portfolio developed in partnership with fitness trainer Makena Rae, Hotel Dive reported [1]. The program offers fitness-related experiences built around the specific character of each property destination [1].

As an example of the programming, Loews Regency New York Hotel introduced a marathon package providing a curated Central Park running map, late checkout, and a $50 daily food and beverage credit [1]. Loews structured the rollout to address growing traveler expectations around on-property wellness amenities [1].

What other brand and corporate governance shifts occurred?

Hyatt Hotels entered into a loyalty partnership with Delta Air Lines after ending its loyalty relationship with American Airlines, according to Hotel Dive [1]. In the public markets, Al Shams Investments Limited, the largest shareholder in Braemar Hotels & Resorts, announced plans to nominate an alternate slate of directors to the Braemar board [1].

These operational movements follow findings from a JD Power study showing an increase in guest satisfaction at third-party managed hotels, with hotel common spaces remaining an area of operational opportunity [1].