technologyeHotelier··1 min·For: Owner, GM, Revenue, Marketing, IT
Expedia Group B2B Launches AI Toolkit for Distribution
Expedia Group B2B has introduced a new AI toolkit and the Intelligent Experience Platform to help partners integrate travel booking and AI-assisted planning into their own brands with less complexity.
Key Takeaways
- 1Leverage the new Intelligent Experience Platform to integrate AI-powered travel components into branded customer experiences.
- 2Utilize the new Merchandising API to build multi-channel marketing campaigns and drive conversion through Rapid API.
- 3Adopt the AI-powered advertising portal's 'Max Room Nights' bidding strategy to optimize search results and reach more travelers.
Source: eHotelier
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