operationsHotel Dive··1 min·For: Owner, GM, Revenue, Marketing, Investor
Hyatt Launches Hotel Solaya in Scottsdale Under JdV Brand
Hyatt has rebranded and reopened The Monarch in Scottsdale as Hotel Solaya, integrating it into the JdV by Hyatt lifestyle collection following a significant property-wide renovation.
Key Takeaways
- 1Leverage Hyatt's JdV by Hyatt collection brand to capture the growing lifestyle traveler market in Old Town Scottsdale.
- 2Capitalize on property-wide renovations that include updated guest rooms and modernized Mediterranean-inspired design elements.
- 3Maximize food and beverage revenue through new culinary concepts including a signature restaurant and pool bar.
Source: Hotel Dive
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