marketingLodging Magazine··1 min·For: Owner, Investor, GM, Marketing, Revenue
WorldHotels Launches Backdrop Collection for Lifestyle Hotel
WorldHotels has introduced its new 'Backdrop' collection, a soft brand designed for independent lifestyle hotels in prime locations to access global distribution and loyalty networks.
Key Takeaways
- 1Target independent lifestyle hotels in urban and suburban centers seeking global distribution and loyalty support.
- 2Leverage WorldHotels' global sales force and the WorldHotels Rewards loyalty program to increase property visibility.
- 3Incorporate a new 'soft brand' option for owners who want to maintain their hotel's unique identity while gaining scale.
Source: Lodging Magazine
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