marketingSkift·1 min·For: Owner, GM, Marketing, Revenue
William Shatner Returns to Launch Priceline TikTok Campaign
William Shatner is reprising his iconic 'Negotiator' role for a new Priceline campaign on TikTok aimed at finding his replacement. The interactive campaign uses nostalgia and social media engagement to highlight travel affordability.
Key Takeaways
- 1Leverage legacy brand icons to bridge the gap between traditional TV audiences and younger social media users via TikTok.
- 2Focus on affordability and 'unmatched travel deals' to appeal to price-sensitive consumers facing economic pressures.
- 3Utilize interactive social media formats like the TikTok 'duet' feature to drive user-generated content and brand engagement.
Source: Skift
Keep reading
Our reporting
More in marketing