The Hospitality Newsletter
Today Friday, July 31, 2026
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operationsHotels Magazine··1 min·For: Owner, GM, Ops, Investor

Highgate Names Matt Herod GM of Grand Bohemian Asheville

Highgate's Kessler Hospitality division has appointed Matt Herod as the new general manager of the Grand Bohemian Lodge Asheville, Autograph Collection. Herod joins the North Carolina luxury property with nearly ten years of leadership experience within Highgate's portfolio.

Key Takeaways

  1. 1Appoint Matt Herod as GM to lead the Grand Bohemian Lodge Asheville, an Autograph Collection property.
  2. 2Leverage Herod's decade of Highgate experience in luxury operations and multi-site management.
  3. 3Utilize his background in managing high-end adventure resorts and destination properties to enhance guest experience.

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Source: Hotels Magazine

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