financeLodging Magazine·1 min·For: Owner, GM, Revenue, Investor, Ops
Pennbridge Opens Dual-Brand Marriott Hotel in Boise
Pennbridge Hospitality has opened a dual-branded Courtyard and Residence Inn by Marriott in Boise, Idaho, featuring 296 total rooms and significant meeting space.
Key Takeaways
- 1Leverage dual-branded properties to capture both short-term corporate guests and long-term stay travelers in one location.
- 2Evaluate the Boise market for expansion as local infrastructure projects like the airport expansion drive demand.
- 3Utilize shared amenities like a rooftop bar and 10,000 square feet of meeting space to drive non-room revenue.
Source: Lodging Magazine
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