technologySkift··1 min·For: IT, Revenue, GM, Owner, Marketing
Amadeus Unveils New AI Strategy and Tools at HITEC
Amadeus is introducing AI Commerce and Amadeus Max to help hotels navigate the shift toward AI-driven travel discovery and automated data intelligence.
Key Takeaways
- 1Implement AI Commerce to ensure hotel inventory is discoverable and bookable by third-party AI assistants and agents.
- 2Utilize Amadeus Max to allow staff to query revenue and demand data using natural language rather than manual reporting.
- 3Leverage Amadeus’ partnership with Google on the Universal Commerce Protocol (UCP) to standardize how AI handles hotel transactions.
Source: Skift
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