marketingHotels Magazine·1 min·For: Owner, GM, Marketing, Revenue, Ops
Wellness and Personalization to Define 2026 U.S. Travel
Amadeus’ Travel Dreams 2026 report highlights a major shift toward mental well-being and tailored itineraries, with travelers seeking a balance between AI planning and human service.
Key Takeaways
- 1Focus on mental well-being as 42% of travelers prioritize a refreshed mindset over activities or social media content.
- 2Implement human-led service for room service and luggage handling, which 70% of guests still prefer over automation.
- 3Capitalize on personalized amenities like preferred room views and flexible check-in times to drive ADR increases of up to 12.8%.
Source: Hotels Magazine
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