marketingasianhospitality.com··1 min·For: Owner, GM, Revenue, Marketing
Small Hotels Face Stiffer Short-Term Rental Threat
New data reveals that 30 percent of small hotel and inn guests actively cross-shop with short-term rentals, though hotels win 60 percent of head-to-head comparisons. Superior locations, included breakfast, and loyalty programs remain key competitive advantages for hoteliers against alternative accommodations.
Key Takeaways
- 1Small-hotel guests cross-shop with short-term rentals at nearly double the rate of large-hotel guests (30% vs. 16%).
- 2Among travelers comparing both options, 60% ultimately chose a hotel, driven primarily by location (44%) and free breakfast (38%).
- 3Booking.com users cross-shopped most frequently (45%), while hotel loyalty members converted to hotel bookings at 56% compared to 40% for non-members.
Source: asianhospitality.com
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