generalHotel Dive··1 min·For: Owner, Investor, Marketing, GM
Travel + Leisure Launches Eddie Bauer Adventure Club
Travel + Leisure Co. is expanding into the outdoor hospitality sector through a new brand partnership with Eddie Bauer, featuring an inaugural resort in Utah. The initiative aims to blend traditional hotel comforts with rugged outdoor experiences to capture the booming experiential travel market.
Key Takeaways
- 1Capitalize on the growing demand for experiential and nature-based tourism through a strategic partnership with Eddie Bauer.
- 2Utilize a flexible 'hub-and-spoke' development model that integrates hotel rooms with varied outdoor accommodations like glamping and cabins.
- 3Expand market reach by leveraging the brand loyalty of outdoor gear enthusiasts and the membership platform of Travel + Leisure Co.
Source: Hotel Dive
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