technologySkift··1 min·For: Owner, GM, Revenue, Marketing, IT
SiteMinder Links 53,000 Hotels to AI Search Engines
SiteMinder is integrating its global hotel inventory with AI platforms like ChatGPT and Claude to ensure properties are discoverable and bookable through AI-driven search.
Key Takeaways
- 1Integrate live hotel inventory directly into AI platforms like ChatGPT and Claude using the Model Context Protocol.
- 2Shift focus toward 'AI Discovery Optimization' to ensure hotels remain visible as travelers move away from traditional search engines.
- 3Leverage a new partnership with DirectBooker to facilitate seamless real-time booking within AI-powered trip planning tools.
Source: Skift
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