marketingLodging Magazine··1 min·For: Owner, GM, Marketing, Ops
Outrigger Resorts Launches JOURNEY TV and Digital Platform
Outrigger Resorts & Hotels has partnered with NMG Network to launch JOURNEY TV and its digital counterpart, Outrigger JOURNEY, to provide guests with immersive destination storytelling.
Key Takeaways
- 1Leverage hyper-local video content to drive guest engagement and deeper immersion into the destination.
- 2Replace traditional hotel TV channels with a curated lifestyle network featuring original stories of Hawaiian culture.
- 3Extend the brand's reach by distributing content across mobile, web, and social media platforms beyond the guestroom.
Source: Lodging Magazine
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