financeSkift··1 min·For: Owner, GM, Investor, Revenue
Kempinski Hits 20% Occupancy but Pursues MEA Growth
Despite occupancy falling below 20% in some Middle East properties due to regional conflict, Kempinski is maintaining its ADR and accelerating its development pipeline.
Key Takeaways
- 1Maintain price integrity during geopolitical crises to protect brand equity and ensure a faster recovery post-conflict.
- 2Accelerate expansion in the Middle East during periods of financial nervousness when competitors might retreat.
- 3Retain skilled staff despite occupancy drops below 20% to avoid the high costs of rehiring and training when demand returns.
Source: Skift
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