marketingeHotelier··1 min·For: GM, Revenue, Marketing, Owner
Meyer Jabara Details Strategy to Drive Fall Group Bookings
Meyer Jabara Hotels outlines a layered sales playbook to drive group occupancy beyond peak autumn weekends. The strategy focuses on deep university departmental relationships, regional drive-market groups, and cross-portfolio lead sharing.
Key Takeaways
- 1Treat universities as multiple distinct accounts rather than a single client to tap departmental events.
- 2Layer recurring annual accounts up to a year ahead, then fill midweek gaps with sports and social groups.
- 3Leverage cross-property direct sales introductions across hotel portfolios to retain multi-market accounts.
Source: eHotelier
Keep reading
Our reporting
More in marketing