marketingHotel Dive··1 min·For: Owner, GM, Revenue, Marketing, Investor
Marriott And Visa Partner On FIFA World Cup Campaign
Marriott Bonvoy and Visa have launched a loyalty campaign providing members exclusive experiential rewards and match access for the upcoming FIFA World Cup.
Key Takeaways
- 1Leverage the growing sports tourism market by offering Marriott Bonvoy members exclusive access to 2026 FIFA World Cup matches functionality.
- 2Target high-value guests through a strategic partnership between Marriott Bonvoy and Visa to drive loyalty and credit card usage.
- 3Anticipate increased demand across North American host cities by aligning marketing efforts with major global sporting events.
Source: Hotel Dive
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